Hanoi city has been implementing many organic agricultural models, Initial steps bring remarkable effects. This is a suitable direction for the development trend of modern agriculture. However, to replicate this model, besides mechanisms and policies to attract producers, enterprise, There is a need for a market strategy for organic agricultural products to have a foothold.

Manufacturing, Consume evenly… entanglement

Hanoi city is one of the regions that are strongly developing organic agriculture, with a total area of ​​about 80-100ha, mainly concentrated in districts: Soc Son, Long Bien, Thach That. However, to develop organic agriculture in the current context, Hanoi has to resolve a number of problems early, from production to product consumption.

Ms. Hoang Thi Hau, Chairman of Thanh Xuan Commune Farmers' Association (Soc Son district) said, Organic vegetable products of Thanh Xuan commune are highly appreciated by consumers for their quality. However, It is difficult to expand the cultivated area because of the strict production process, It takes time for soil reclamation, creating irrigation water to meet quality requirements. Not to mention the relatively large investment in production (well system, water pipe, power line, preliminary treatment house, compost house…), while the State has not had enough policies to attract businesses to invest in this area.

Production is like that, consumption is equally arduous. Ms. Trinh Thi Nguyet, Chairman of Dong Phu Organic Agriculture Cooperative (Chuong My district) information, current average per crop, Dong Phu commune farmers planted 25 ha of organic rice, but the cultivation is hard, Take the credit as profit because output is not stable. New only 60% The products of cooperatives are sold to enterprises and farmers still sell through traders, so the prices are low, even under price pressure.

The production, Organic product consumption is difficult due to many reasons. From a consumer perspective, Ms. Do Thi Thu Ha, in Xuan Dinh ward (Bac Tu Liem district) share: “Compared to conventional products, prices of organic crops are more expensive. My family has small children so they want to use safe products for health. However, do not know whether it is true quality and safety or not? So, I can't help but be concerned, consider when choosing organic agricultural products ".

According to the Deputy Director of the Department of Agriculture&Rural Development Center of Hanoi Ta Van Tuong, Organic agricultural production is facing many difficulties because the land fund for organic agriculture in Hanoi is not much and it takes time to improve.. Small scale, The investment cost is large, so the cost of organic produce is often higher 5-6 times compared with conventional production. Other way, Due to the lack of certification as well as a set of specific criteria for organic agricultural products, it is difficult for consumers to distinguish from other products., there is the mentality of spending large sums of money on foods that are uncertain about the quality.

Need a market strategy

To replicate organic agricultural models and bring products to penetrate deeply into the market, Ms. Nguyen Thi Cuoi – organic vegetable growers in Dan Phuong commune (Dan Phuong district) offer, Local authorities need a mechanism, Small business facilitation policies, Households rent land for organic agricultural production; at the same time investing in infrastructure, cost reduction for units in the production process. Along with that is possible a one-time support 100% expenses for product certification in accordance with Vietnamese standards on organic agriculture (first issue or reissue). According to Ms. Duong Thi Lanh, in Dong Phu commune (Chuong My district), Functional industries need to assist producers in branding, link with businesses in product consumption… At the same time, issue a complete organic agricultural production process for people to apply in practice.

In a different perspective, Chairman of the Vietnam Organic Agriculture Association Ha Phuc Mich said, Hanoi needs to define a market strategy, create the right direction, development according to planning, based on the favorable geographical location of each locality to create a unique product. The city should plan a large enough land bank in places that can afford organic agriculture and attract businesses to invest.. Along with that is the tax reduction policy, tax exemption for businesses for a definite period, production cooperatives, processing and consuming organic agricultural products.

In this regard, Director of Department of Agriculture&Ha Noi Chu Phu My Rural Development said that, Expanding the area of ​​organic agricultural production in Hanoi takes time, expense. Besides capital support mechanisms, training to transfer science and technology, Hanoi will build 5-10 organic agricultural production model with advanced technical process, have tight control, strict standards as prescribed, Manufactured products are certified according to national regulations, organic agriculture ... To support market development, The city will organize consumer awareness campaigns. Along with that is the construction of store incentive mechanisms, supermarket purchasing products to ensure stable output for organic agriculture ...