VITAD-AGRI

Institute of technology application & Vietnam agricultural development

29 March, 2021
oranges

Cam Cao Phong brand development

Peace- land famous for Cam. The main crop brings high economic efficiency to the people of Cao Phong district. Year 2014, Cao Phong orange certified Geographical Indications. Year 2016, The International Intellectual Property Institute issues certificates “Top 10 trademark, 5th famous brand ". Quality, prestige Cao Phong orange product makes a breakthrough in the agricultural development of the province. Committees, District authorities and people are making efforts to implement many solutions to preserve and develop the Cao Phong orange brand name.

The current, the whole district is on 3.000 Orange, tangerines of all kinds, Inside, period area
joint on 1.700 he has, area of ​​the basic construction period above 1.200 he has. Season 2020 –
2021, The output is expected to reach 38.000 ton. To improve the quality of oranges, from year
2015 now, The district has many supportive policies for people to maintain, area expansion
planting oranges according to VietGAP standards, Organic. Now, district is on 1.000 ha with 759 households
participate in planting oranges according to VietGAP standards; 1.147 ha is certified for the facility
Qualified for Food Safety. With that, The district promotes trade promotion activities
through the organization of an orange festival, participate in trade fairs in your provinces.
Year 2019, the district has 5 products recognized to meet OCOP standards, all have
Derived from oranges. Inside, 2 product reached 4 sao, including: Fresh fermented orange juice and
oranges for high-end gifts from Ha Phong cooperative; 3 product reached 3 sao, including: Orange gift
high-ranking of the Cao Phong 3T agricultural product cooperative, Orange juice and orange juice from Ha cooperative
Phong. According to the assessment, The district's OCOP products are of good quality, form, models
pretty, highly competitive. To enhance brand oranges and manufactured products
Variable from orange, year 2020, The district is determined to upgrade the standard, striving 2 product
potential to propose LETTER to assess and recognize the product achieved 5 sao; the products are
recognition 3 star lifted 4 stars and more 3 products meeting provincial OCOP standards.
Cam Cao Phong has established a reputation in the domestic market and is export oriented,
However, Recent years, The use of Geographical Indications is still difficult. Status
People voluntarily planting oranges outside the planned area still takes place, disease on orange trees
develop; Orange price tends to decrease… Comrade Quach Van Ngoan, Chairman
District People's Committee said: Next time, to elevate Cao Phong orange brand, District
conduct a review, to build hi-tech application agricultural production zones,
clean agriculture, Organic agriculture is associated with the processing industry. Promote real estate
export of oranges in the value chain. Development of preservation industry, Processing oranges and fruits after harvest
plan to improve product value. Increase trade promotion activities.
Accelerate inspection work, quality control of oranges circulating in the market
school. Resolutely handle violations of Geographical Indications.
Source: Ministry of Agriculture and Rural Development

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