16 September, 2026
Accompany farmers to build green agriculture from healthy soil to clean agricultural products
Not only providing organic microbial fertilizer, Chung Thinh Chinh Agricultural Trade and Service Cooperative is gradually building a new approach: product combination, science and technology and accompanying farmers, contributing to the formation of safe agricultural production areas, sustainable and of high value.
Want plants to grow sustainably, First of all, we must pay attention to the land
In modern agricultural production, Productivity is no longer the only criterion that determines the success of a crop. Producers are increasingly concerned about the quality of agricultural products, safety, input costs, soil health and the ability to meet increasing market requirements. Especially, as agriculture is gradually shifting to safe production models, ecological and sustainable, Reasonable use of fertilizers has become one of the important factors in the farming process.
A well-cared for soil will create favorable conditions for the root system to develop, Helps plants absorb water and nutrients, At the same time, it contributes to maintaining the long-term productive capacity of the land.
Opposite, If you focus too much on quickly providing nutrients to plants and lack attention to organic matter, Soil ecosystem and nutrient balance, Soil can degrade in quality over time.
From that fact, trend of using organic fertilizer products, Microbial fertilizers and more environmentally friendly nutritional solutions are increasingly of interest to producers.
Chung Thinh Chinh Agricultural Service and Trading Cooperative Determine that this is not just a product development opportunity, but also a long-term direction to accompany farmers in the process of converting production methods.
From fertilizer products to soil and plant care solutions
One of Chung Thinh Chinh's important directions is to develop organic microbial fertilizers in the direction of linking products to the actual needs of each production area.. Because each type of plant has different growth characteristics, Each land has its own nutritional and farming conditions. So, Fertilizer use should be based on plant characteristics, land, specific seasons and production processes.
Organic microbial fertilizer, when used correctly, according to instructions and suitable for farming conditions, can become a component of a sustainable soil improvement and nutrient management program.
Chung Thinh Chinh's orientation therefore does not stop at bringing products to market.
The cooperative aims to build a model in it products come with technical knowledge, Instructions for use and monitoring in the field. This is also an important point to build trust with farmers. Because with farmers, A good product is not only judged by its packaging or promotional information, which needs to be proven by the suitability during use and economic efficiency of the entire production process.
Collaborate with experts, bringing science closer to the fields
To improve professional quality, Chung Thinh Chinh plans to coordinate with experts from the Vietnam Institute of Agricultural Technology Application and Development (VITAD-AGRI) in research, develop technical processes, Verify reality and transfer appropriate solutions to producers.
The combination of a direct production unit – Agricultural business with a team of qualified experts is expected to create an effective bridge between Scientific research and production practices. Instead of letting technical solutions reside only in research documents, The goal is to bring that knowledge closer to those who directly produce agricultural products.
This process can start from understanding soil conditions, crops and farming methods; Choose the right solution; model construction; Monitor plant growth; Record results and continue to adjust the process as necessary.
Through production practices, Farmers' experiences can also be fed back into the process of perfecting the solution.
Science does not replace farmer experience, which helps to standardize that experience, Verify and promote better efficiency.
Mr. Nguyen Quang Chung, Chairman of the Board of Directors and Director of CTC Cooperative is discussing with Dr. Nguyen Xuan Hoa, Fertilizer expert of VITAD-AGRI
Towards the specialty regions of Thai Nguyen
Thai Nguyen has many typical agricultural products, Among them, tea and many custard apple production areas stand out, grapefruit, Canarium and Bao Thai sticky rice. These are industries that have the potential to develop into high-quality raw material areas if production is organized properly, Control inputs well and build a stable chain of links.
With tea tree, raw material quality requirements, Food safety and care processes are increasingly emphasized. Land management, Nutrition and reasonable use of agricultural materials are important to the quality of raw material areas.
In custard apple growing areas, grapefruit and canarium, Perennial plants need a constant care regime, In which soil health and root system are factors that need to be considered throughout the production cycle.
While, Bao Thai sticky rice is not only a food crop but also associated with the value of local specialties. Building safe production processes, Controlling input materials and improving rice grain quality will contribute to increasing product value.
These are the areas that Chung Thinh Chinh wishes to gradually approach, not only as a fertilizer supplier but also as companion partner of farming households, Cooperative groups and cooperatives in building production areas.
Each growing area needs a suitable process
One of the principles that Chung Thinh Chinh aims for is not to mechanically apply a formula to all crops.
Tea trees have different needs than fruit trees. Na has different characteristics from grapefruit. Perennial plants have different requirements than rice.
Even the same plant, Nutritional needs also change with tree age, season, growth stage, soil conditions and production goals. So, The use of organic microbial fertilizer should be placed in an overall process, Combined land management, country, nutrition, harmful organisms and appropriate farming practices.
This orientation also opens up the possibility of building local demonstration models. From some original producers, Cooperatives can coordinate with production organizations to choose a suitable area to deploy the model, Monitor the farming process and evaluate necessary indicators. When there are actual results, The model can become a tourist attraction, exchange experiences and replicate.
A good model can convince farmers more effectively than thousands of advertisements.
From safe production to the VietGAP story, OCOP and Organic
The market is placing increasing demands on agricultural products. Consumers want to know where products are grown, How is it produced and is it safe?.
That is also the reason many production areas are interested in VietGAP, OCOP product development and further towards organic production.
In this journey, Organic microbial fertilizer can serve as one of the inputs to a suitable production process.
However, The use of organic or microbial fertilizers cannot be equated with the product automatically achieving VietGAP certification, OCOP or Organic.
Each standard and program has its own system of requirements. To achieve certification or meet the respective criteria, Producers need to synchronize many contents from varieties, land, country, Input materials, care process, pest control, harvest, preprocessing, preservation of records and traceability.
Chung Thinh Chinh defines his role as: product companion, Technical input and solutions, contributing to supporting farmers in building a production foundation suitable to those requirements.
This is a practical approach, because the end goal is not an “organic” slogan on the packaging, which is a responsible and verifiable manufacturing process.
Building a brand from farmers' trust
In the agricultural sector, Brands cannot be formed by communication alone.
A fertilizer brand that wants to survive for a long time needs to have suitable products, Stable quality, Clear technical instructions and after-sales support service.
Chung Thinh Chinh can build a market strategy in the direction of developing an agent network in parallel with direct access to production areas.. In each locality, The cooperative coordinates with farmer households and production organizations to build models; Organize field seminars; Instructions for use; Record feedback and gradually form loyal customer zones based on actual results. With that, website, Facebook, The cooperative's TikTok and YouTube will become channels to transmit knowledge about soil, Crops, fertilizer and the story of the production area.
Pictures from the fields, model diary, Farmers' sharing and actual results will create a close communication system, transparent and convincing.
Aspiration to create high-value agricultural areas
With Chung Thinh Chinh, The story of organic microbial fertilizer does not just start at the factory and end with a bag of product delivered to the customer..
That journey needs to continue in the fields – where farmers directly use the product and decide the final effectiveness of a solution.
Coordination between Chung Thinh Chinh Cooperative and VITAD-AGRI experts in scientific research, Practical verification and technical transfer is a way to shorten the gap between research and production, bringing appropriate solutions closer to farmers.
From Thai Nguyen tea area to custard apple gardens, grapefruit, canarium and bao thai sticky rice fields, Each land can become its own story about the agricultural transformation journey. Over there, Land is given more attention, Trees are cared for more scientifically, Farmers receive better support and agricultural products have more opportunities to add value.
VietGAP can be a step in the journey to safe production. OCOP can open up opportunities to elevate local products. Organic production is a long-term development direction, requires strict processes and perseverance from the entire production area.
Chung Thinh Chinh wants to contribute to that journey by organic microbial fertilizer products, Technical knowledge and long-term companionship with farmers.
Because after all, The value of a fertilizer product lies not only in the amount of product sold on the market, but also in the values created afterwards: a better cared for land, a better organized raw material area, a higher quality agricultural product and a better life for farmers.
From factory to field – From healthy soil to clean agricultural products – Chung Thinh Chinh aims to become a companion with farmers on the journey to building green agriculture, safe and sustainable.
Perform: Thanh Vinh; Deputy Head of Technology and Communications
